![]() ![]() ![]() showings were held in select IMAX® 3-D theaters, and international unveilings were in select digital 3-D and IMAX® 3-D theaters. The extended look at AVATAR unspooled for two showings only Friday evening. The teaser registered over four million streams in its first day on the site, shattering the previous record of 1.7 million.On Friday, the trailer arrived in theaters around the world, presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D.The record–shattering online trailer debut marked the launch of AVATAR DAY, an unprecedented experience that also saw the unveiling of special scenes – in 3-D – prepared especially by Cameron for this event. Twentieth Century Fox announced today that the AVATAR teaser trailer has become the most-viewed trailer ever on the popular iTunes Movies Trailer section of, which Thursday hosted the long-awaited public first look at writer-director James Cameron’s motion picture epic. ![]() ![]() Avatar broke records on Thursday but where were those 4 million downloaders on Friday? By Friday, after the trailer’s Thursday debut, while Fox claims all Avatar Day screenings were sold out, many in attendance reported showings filled to only half-capacity. On Monday when tickets for Fox’s special, 15-minute showings of the film on Friday became available, their ticket distribution site crashed because they were unable to handle the interest. What remains to be seen is, now that everyone’s seen the trailer, are they still interested? Building up to the release of the trailer anticipation was at a fever pitch. That doesn’t take into account the literally hundreds of other trailer sources which picked up the trailer and ran it on their own servers. It’s worth noting that those 4 million views were only from people who saw it exclusively on. In just one day, the teaser was downloaded more than 4 million times, smashing the previous record of 1.7 million single-day downloads. 20th Century Fox has announced that the Avatar trailer, which debuted last Thursday on Apple is the most viewed Apple movie trailer of all time. ![]()
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